Weather Communications Has A Problem And Business Thinking Can Fix It

As a meteorologist, a weather communicator, and someone to aims to be humble, I’ve come to accept and respect that the weather community has a critical issue that needs to be addressed. As a businessperson, I see business problems being solved daily, but I also see a solution to the mounting weather communications problem.

Shimano reel 13 BB-X Hyper Force C3000DXG

This problem is better shown than explained. It’s worth noting that there is a lot of great weather communication out there, and I’m not going to target specific people or companies as much as the product itself. To show this example, I will use New York City, a place I have never worked and with weather communications companies for which I have never worked.

Shimano reel 13 Stella SW5000HG

As I write this, Hurricane Florence is a major hurricane in the Atlantic Ocean. Here’s what the New York City NBC affiliate has to say recently:

Shimano Reel 14 Bullseye 9100 Surf Casting Reel from Japan

When I read this, I think to myself:

“What is the ‘breakdown’ coming up? You just gave me the whole forecast. Why do I need a breakdown?”
“What’s on the app that I can’t get here? You just gave me the current conditions of the storm and earlier you tweaked out the track.”
“What are the latest updates? When are these updates coming? Didn’t you just tell me 95% of what I need to know about the approaching hurricane?”

Here’s some of what CBS in New York has to say:

The screaming message here is it will be a cloudy, wet, breezy day in New York. But I’m left with the following questions:

“I could get this on my smart phone now. Why do I need to see your communication that takes up more than a minute of my time?”
“You just told me what was going to happen today. Why do you need to tell me again?”
“There’s a lot of information about others, but I just want the information about me.”

Here’s some of what ABC in New York has to say:

Shimano reel 15 super aero spin Joy SD 35 standard specification

Shimano Reel 16 Stepheno 101 XG

Again, I’ve grabbed some tweets that showcase local warnings, a snapshot of current conditions, and a link to a website where Florence is likely heading…but I’m left with the following questions:

Shimano reel 18 Oshia Conquest CT 200PG (right)

“When is the greatest risk here and south of here from Hurricane Florence?”
“How is Florence going to impact me?”
“You showed me it’s raining now. When is it going to stop?”
“I see the radar and the warning. Where can I go for more information?”

Shimano Reel Askis 3 4

There are other weather communicators out there talking about New York, and here are some of those tweets:

This is just a sampling of tweets (from Twitter). People can follow and trust who they wish, people can get weather from other social media sources, they can get weather information from non-social media sources, or they can – to be honest – live their live without getting informed on the weather at all.

As someone who used to work as a meteorologist (and still is one per my degree) but now works in business, I see the communications problem more clearly now.

Shimano Reel Spinning Reel Shore Jigging 18 STRADIC SW 5000PG Japan import

Among other things, successful businesses have:
– A product or service people want to buy or use
– New products and services over time to create growth
– Profitability, especially if it’s increasing
– Good leaders, ethics, goals, and boundaries
– Create unique value, especially compared to others
– Have competitive advantages, especially sustainable competitive advantages

Shimano Reel Spinning Vanquish 1000 SHG (8135)Shimano reel Yumeya 13 Stella SW T type power handle 75mm M parts Fishing JAPANShimano reel Yumeya handle knob EVA type I long 26163 F S from JAPANShimano Rod 18 Sephia BB S80M From Stylish Anglers JapanShimano Rod Borderless BB Original Model Iso 420M-T 4.2m Stylish anglers Japan

Kroger isn’t the only one with good ideas, but they have a value stream. They know how to get you in the store, to the gas pump, using their app, and using their services. They make money not because they create value for you, but also because they have many ways to get your money and connect the value from one place they own to another.

Shimano Rod Hayashio Si-T 20-250 Japan New

I tell you all of this to highlight the weather communication problem: there is very little sustainable competitive advantage in weather communication right now. ABC, NBC, and CBS in New York (above) didn’t just give the same or similar forecast; they also:

Shimano Rod Kasumi 10 From Stylish anglers Japan

– Have the same look and color scheme
– Have no information I can’t get on a free/ad-free smartphone app, from Alexa, or on the Internet
– Largely lack a link to easily get additional valuable information
– Largely lack a call to action or impact
– Don’t cross-promote
– Don’t incentivize

The other weather tweets :

Shimano Rod Nessa CI4 Plus S1008MMH From Stylish Anglers Japan Japan

– Largely lack a link to easily get additional valuable information (or don’t motivate)
– Largely lack a call to action or impact
– Take a significant amount of time to read or process
– Lack the locality of weather
– Don’t incentivize
– Don’t cross-promote

 

zemoG ordeP
tS ht6 WS 1219
LF ,imaim 47133
setatS detinU
:enohP4514|916|687
:liamEmoc.liamtoh@toped-bs

Item specifics

Condition:
New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging is ... Read moreabout the condition
Type de pêche: Pêche en Eau Douce
Main récupérée: Droitier ou gaucher Espèces de poissons: Tout eau douce
EAN: Non applicable Modèle: Calcutta
Numéro de pièce fabricant: Non applicable Marque: Shimano
Shimano Céramique Super Réglage Roulement Calcutta 400B, 400BSV