Weather Communications Has A Problem And Business Thinking Can Fix It

As a meteorologist, a weather communicator, and someone to aims to be humble, I’ve come to accept and respect that the weather community has a critical issue that needs to be addressed. As a businessperson, I see business problems being solved daily, but I also see a solution to the mounting weather communications problem.

BIKIGHT Metal Electric Bike Foot Pedals Thredtle for Gokart eATV Quad Electric C

This problem is better shown than explained. It’s worth noting that there is a lot of great weather communication out there, and I’m not going to target specific people or companies as much as the product itself. To show this example, I will use New York City, a place I have never worked and with weather communications companies for which I have never worked.

BIKIGHT Masque de vélo UV Predection Cagoule Moto Cou Plein Visage Masque Antipo

As I write this, Hurricane Florence is a major hurricane in the Atlantic Ocean. Here’s what the New York City NBC affiliate has to say recently:

Biliardo Telo di copertura Standard, per Tavoli da 9 ft, Winsport 1590.02

When I read this, I think to myself:

“What is the ‘breakdown’ coming up? You just gave me the whole forecast. Why do I need a breakdown?”
“What’s on the app that I can’t get here? You just gave me the current conditions of the storm and earlier you tweaked out the track.”
“What are the latest updates? When are these updates coming? Didn’t you just tell me 95% of what I need to know about the approaching hurricane?”

Here’s some of what CBS in New York has to say:

The screaming message here is it will be a cloudy, wet, breezy day in New York. But I’m left with the following questions:

“I could get this on my smart phone now. Why do I need to see your communication that takes up more than a minute of my time?”
“You just told me what was going to happen today. Why do you need to tell me again?”
“There’s a lot of information about others, but I just want the information about me.”

Here’s some of what ABC in New York has to say:

Billy Royal Arabian Paris Rolled Nose Leather Stable Halter - 2 Year Old Size

Bisley 17cm (6.75 ) Card Airgun Targets Air Rifle Pistol Hunting Practice Zero

Again, I’ve grabbed some tweets that showcase local warnings, a snapshot of current conditions, and a link to a website where Florence is likely heading…but I’m left with the following questions:

Bizzy Bites - The New Generation Stable Toy

“When is the greatest risk here and south of here from Hurricane Florence?”
“How is Florence going to impact me?”
“You showed me it’s raining now. When is it going to stop?”
“I see the radar and the warning. Where can I go for more information?”

BKL 300 300SS 30mm Air Rifle Gun Rimfire Mounts 2 Pce 9-11mm Scope Mount

There are other weather communicators out there talking about New York, and here are some of those tweets:

This is just a sampling of tweets (from Twitter). People can follow and trust who they wish, people can get weather from other social media sources, they can get weather information from non-social media sources, or they can – to be honest – live their live without getting informed on the weather at all.

As someone who used to work as a meteorologist (and still is one per my degree) but now works in business, I see the communications problem more clearly now.

Blitz Polycotton Student Judo Suit 350gsm Adult

Among other things, successful businesses have:
– A product or service people want to buy or use
– New products and services over time to create growth
– Profitability, especially if it’s increasing
– Good leaders, ethics, goals, and boundaries
– Create unique value, especially compared to others
– Have competitive advantages, especially sustainable competitive advantages

Blouson Mixte Junior Kendall-Equiline XSbluee Ice Figure Skating dress size 146-152 cm. -10-12 yrsblueeseventy blackFIT Kneeskin - PurpleBoa Horse Boot, Hufschuh 1 Paar, black UVPBOBLOV 5x40 Night Vision Monocular 200m Range with Photo Video Storage 8GB DVR

Kroger isn’t the only one with good ideas, but they have a value stream. They know how to get you in the store, to the gas pump, using their app, and using their services. They make money not because they create value for you, but also because they have many ways to get your money and connect the value from one place they own to another.

Bodymax 2.1m Olympic Shrug Bar

I tell you all of this to highlight the weather communication problem: there is very little sustainable competitive advantage in weather communication right now. ABC, NBC, and CBS in New York (above) didn’t just give the same or similar forecast; they also:

Bolle X1000 Duo Clear As Af 40135

– Have the same look and color scheme
– Have no information I can’t get on a free/ad-free smartphone app, from Alexa, or on the Internet
– Largely lack a link to easily get additional valuable information
– Largely lack a call to action or impact
– Don’t cross-promote
– Don’t incentivize

The other weather tweets :

BOOK The Explanation of Official Taekwondo Poomsae2 English Korean kukkiwon

– Largely lack a link to easily get additional valuable information (or don’t motivate)
– Largely lack a call to action or impact
– Take a significant amount of time to read or process
– Lack the locality of weather
– Don’t incentivize
– Don’t cross-promote

 

slluh yelyab
8 tinU
kraP ssenisuB mahsnertS
erihsretsecroW
erihsretsecroW
ZJ9 8RW
modgniK detinU
:enohP02337248610
:liamEku.oc.liamtoh@gnidartgckg

Item specifics

Condition:
New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging is ... Read moreabout the condition
MPN: Does Not Apply
Brand: Unbranded EAN: Does not apply
Army pay Corps Shotgun Air Rifle Gun Cleaning Kit FREE ENGRAVING BGK46